Content Marketing helps startups connect – Social Beat featured in the...
For Spidey fans a trivia which says Andrew Garfield admitted to shedding tears the first time he wore the Spiderman costume shooting for The Amazing Spiderman, could be priceless. And for a startup...
View ArticleInfluencer Marketing–Final nail in coffin for traditional marketing?
Voice of the Brand or Customers? Social media marketing has brought about a quantum shift in the way marketing is done. It has moved the focus from “The Voice of the Brand” to “The Voice of the...
View ArticlePopular Influencer Marketing Campaigns in India
The latest buzz word in the digital marketing world that is steadily catching up with brands is ‘Influencer Marketing’. Western companies have leveraged this strategy of marketing for the past few...
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Top Platforms to discover Influencers for your Brand
With the quick rise in demand for Influencer Marketing, there is a need for tools and platforms to aid brands identify the right influencers and engage them. Many platforms have cropped up that either...
View ArticleBlogging as a Career Option
Have a particular interest that you are extremely passionate about? Then blogging is the perfect way to start exploring your interest. Blogging is a hobby or a way to build your brand. It is a powerful...
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Learnings from Social Media Week, Bangalore
It was a full house at the Social Media Week, Bangalore this year! A great line up of speakers and interesting mix of panel discussions kept us all hooked to our seats. The event was organized over two...
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Vikas at MDI, Gurgaon on Role of Content & Influencer Marketing
It was an interesting evening spent at MDI Gurgaon with students of Consumer Behaviour. We were talking about the role of Communities, Content & Influencer Marketing on Consumer Behaviour. See the...
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7 tips on how social media can be leveraged by fashion brands
For a fashion brand to be successful, the people behind it must understand, they are not just selling a product, they are selling an entire lifestyle! This has become increasingly easier to convey to...
View ArticleSocial Beat partners with Orange Flower Awards in Bangalore
We are glad to Partner with the Orange Flower Awards, organised by Women’s Web. The Orange Flower Awards are India’s first awards for women for digital excellence. The initiative aims at recognising...
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What Type of Content My Target Audience Will Find Engaging?
Content is King; a statement that has held true since the age of advertising. Like all great things, content marketing has evolved and improved over time. Gone are the days when brands would simply...
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How Digital Marketing for FMCG Brands Will Revolutionize the Sector
Digital media is changing the landscape for marketers everywhere, especially in the FMCG sector. Traditionally, campaigns for every FMCG product would depend upon determining the right marketing mix of...
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An ultimate guide to using Instagram Stories
From merely a selfie-sharing app, Instagram has come a long way and now has over 300 million monthly active users sharing 70 million photos per day that garner over 2.5 billion likes daily. Instagram...
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5 Digital Marketing Trends transforming the Travel industry
Over the last decade, digitisation has transformed the travel industry quite dramatically. Gone are the days where travellers visit the counter to make a booking. To plan a travel is now a click away;...
View ArticleTop Instagram tools for business needs
Gone are the days when people used Instagram merely because Facebook was too mainstream for them. Over the past few years, this delectable app has received ascending global momentum and is certainly...
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9 trends for FMCG brands to level up their social media marketing game
The most important factor that will compel consumers to choose one brand over the other is not the actual benefits of one, but the existing relationship they have with the brand and their perception of...
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Top lifestyle bloggers in Chennai
Firstly, thanks for the positive response to our article on top digital marketing courses and top venue booking websites in India. Now, we have come out with the list of top lifestyle bloggers in...
View ArticleInfluencer Marketing–Final nail in coffin for traditional marketing?
Voice of the Brand or Customers? Social media marketing has brought about a quantum shift in the way marketing is done. It has moved the focus from “The Voice of the Brand” to “The Voice of the...
View ArticlePopular Influencer Marketing Campaigns in India
The latest buzz word in the digital marketing world that is steadily catching up with brands is ‘Influencer Marketing’. Western companies have leveraged this strategy of marketing for the past few...
View ArticleClik here to view.
Secret to Successful Influencer Campaign – Digital Chai Pe Charcha, Chennai
The sixth edition of the Digital Chai Pe Charcha was held at our office on 27th August 2016. It received an excellent response with about 15 participants including entrepreneurs, professionals, digital...
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Top Platforms to discover Influencers for your Brand
With the quick rise in demand for Influencer Marketing, there is a need for tools and platforms to aid brands identify the right influencers and engage them. Many platforms have cropped up that either...
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